Session 4-B

Data Monetization: Selling Data in Risk-Averse Enterprises

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In risk-averse corporate cultures, the bold idea of selling—or monetizing—internal data assets can feel daunting, even dangerous. Yet companies across industries demonstrate that it’s not only possible, it’s profitable and safe.

Michael Hejtmanek of Neudata tackles the misconceptions and fears that prevent enterprises from capitalising on their data assets. Through vivid examples of successes and missteps, this talk equips CDOs with the confidence, tools and frameworks needed to overcome internal resistance to selling data.

Explore practical strategies to protect privacy, mitigate reputational risk and communicate transparently. Empower your organization to safely seize the immense commercial opportunities hidden within your data inventory.

Speaker

Michael hejtmanek

Head of Data Consulting, Neudata