Session 19-C

Customer Data Readiness in Action: Leveraging a Composable Architecture for AI Success

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Bad data inflates costs, degrades AI performance, and undermines CX.  That’s why Data Readiness is no longer optional—it’s essential. 

In this session, you’ll learn what it truly means to have “ready” customer data and why it’s the foundation for any AI or CX initiative. We’ll share actionable steps to get data ready for any use case that depends on clean, accurate customer insights.

Through real world examples, we’ll show how a proven methodology combined with a composable architecture, that includes data hygiene and identity resolution, can drive revenue growth, boost productivity, and enhance business agility.

Whether you’re just starting or scaling AI across your organization, this session will help you understand how to operationalize data readiness and unlock real business value.

Speakers

Steve Zisk

Product Marketing Principal, Redpoint Global

Ian Clayton

Chief Product Officer, Redpoint Global.