Alissa Schneider, Executive Director of Enterprise Data & Insights, Sinclair, Inc.
Alissa Schneider is the Executive Director of Enterprise Data & Insights at Sinclair, Inc., where she holds the most senior data leadership position, reporting directly to the CIO. In this role, she oversees all facets of enterprise data strategy and management, including Data Science/AI, Data Engineering & Warehousing, Business Intelligence, Master Data Management, Data Governance, and more. A trusted partner to business leaders across the organization, Alissa ensures data-driven solutions are strategically aligned with Sinclair’s overarching business objectives.
With nearly two decades of experience in data, technology, and program delivery, Alissa has spearheaded multimillion-dollar, enterprise-scale initiatives that transform business and data capabilities. Her career began in management consulting, where she gained broad expertise across a wide range of data and technology domains, working in both private and public sectors, and serving industries including Media & Broadcast, Facility Services, Financial Services, Healthcare, Pharmaceuticals, Insurance, Oil & Gas, Building Products, HVAC, and Real Estate. Alissa is currently a member of the 2nd cohort of the Certified Chief Data Officer Program through CDOIQ, under the direction of Dr. Richard Wang.
Alissa’s career journey is as unique as it is inspiring. She began her professional life in the arts, earning a Bachelor of Music in Classical Voice from the renowned Cleveland Institute of Music. Her early career roles in arts administration and stage management ultimately led her to pivot into data and consulting through technical training at TechSkills. Based in the Dallas-Fort Worth area, Alissa enjoys a fulfilling personal life with her husband, a classical pianist, and their three children. Her eldest daughter is studying Acting at the prestigious Interlochen Arts Academy in northern Michigan, while her middle daughter’s love of softball keeps the family busy on most weekends. As time permits, Alissa performs as a soloist at her church. It’s a busy, wonderful life!
